Most free dating sites still make money; they just make it through selling advertising space rather than charging for membership.
To be successful, they need to have people visiting the site so it is very much in their interests to provide a service that will attract new members and keep the coming back.
So we will let them have that point: there are fewer potential matches on fee-for-service dating sites.
There is an argument to be made, though, that if you do find a match on an online dating site, that match is more likely to commit to meet if they have paid a fee for the service.
There will also be some people that are more comfortable using a paid site and are quite happy spending the money to do so.
There is no right or wrong, it is just a case of doing whatever works best for you.
Since fewer people means fewer matches, online daters should stick to free sites that may have a larger base of active users.
Online Dating: Where To Start Although Ok Cupid are right in that people hate paying for websites, others argue that those on paid dating sites will take the service more seriously in order to make the most of their financial investment.
I won’t argue their point on that—after all they have a flow chart, and at one point I am pretty sure they used calculus to figure out the number of subscribers (which even I think is a bit audacious).
By the same token, some people believe that it is not worth paying for an online dating service given that there are so many free dating sites around when the reality is that many paid dating sites do provide very good value for money.
The truth of the matter is that some people will be quite happy using free dating sites and may well find what they are looking for without ever having to spend a penny.
I quickly figured out the great guys using free dating apps are also using the paid sites. Compare the dating search to a CEO looking for an assistant.
I know this because I've either seen them on a paid site, or because I've asked out of curiosity. Sure, the CEO might fork out 0 to place an ad on a highly reputable job board, but they'll probably also post a free ad on Craigslist as well. You never know which site your perfect candidate will be searching on, and you can't predict where you might find that perfect someone, so it's best to cover all your bases.